Industry

IT Services

Client

Planet Season

IT Services

Main Project Image

Planet Season, leading product design. Design direction, design systems and modern, consistent experiences across a portfolio of brands and digital products.

As companies grow across multiple brands and digital products, design often grows with them in different directions, separate interfaces, inconsistent patterns and processes that were never rethought as a whole. Planet Season sits exactly at this point. This case study explores the design journey of leading product design across its portfolio, turning a collection of independent platforms into a more cohesive, modern and user-centered ecosystem. More than a visual update, this work meant building the foundations that were missing, design systems for platforms that had none, rethought product flows that removed unnecessary steps, and a fresh visual direction with layouts adapted to the technology the company uses today. The result shifts the experience from fragmented products to a shared design language that lets teams build faster and users move through each platform with more clarity.

Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1

My Role: - Lead Product Designer; - Design direction across all projects; - Design system creation across the Planet Season ecosystem.

Main goals: A key objective was to bring structure and a shared design direction to a portfolio of multiple brands and digital products, so that every platform feels like part of the same ecosystem while still serving its own users. - Build the missing foundations, creating design systems for platforms that had none; - Reduce friction in key product flows, removing unnecessary steps and simplifying processes for users; - Modernize the visual direction and adapt layouts to the company's current technology platforms; - Improve clarity and consistency across products, so users recognize patterns and move through each platform with confidence; - Align design with development and business teams, so decisions move smoothly from concept to delivery.